“It’s hard to create a space that will not attract people, what is remarkable, is how often this has been accomplished.” -William H. (Holly) Whyte
Cities defined by great public destinations are becoming ever more important in a competitive globalized economy. Examples can be seen everywhere, from the transformation of Bryant Park and Central Park in New York, to the emergence of Lower Downtown in Denver and the revival of once-overlooked cities such as Barcelona, Copenhagen and Melbourne.
Based on more than 30 years of work at Project for Public Spaces, the non-profit organization I founded after working with Holly Whyte, I am convinced that place-based initiatives are the best way to promote vitality and prosperity in cities everywhere. Our experience helping people in more than 2500 towns around the world improve their communities shows that mobilizing people to make great places strengthens neighborhoods, cities and entire metropolitan areas.
Nearly every city today can brag about at least one success story where determined citizens, guided by the idea we call Placemaking, made a difference in the place they call home. Even downtown Detroit now enjoys a popular town square—Campus Martius— whicnh has brought thousands of jobs and hundreds of millions of dollars in new investment to the hard-hit city center. These remarkable turn-around stories did not happen through the grand visions of designers, but rather by the creativity of a diverse group of people who thought imaginatively and applied broad skills to transform their communities into great places.
But the recent trend toward “iconic” architecture—which has gained a big following in the media and among high-profile clients, winning numerous architectural prizes—minimizes the importance of citizen input and dismisses the goals of creating great public places. Instead it promotes a design-centric philosophy where all that matters is the artistic statement conceived by an internationally recognized celebrity. Frank Gehry, an architect of considerable talent and imagination, drew world attention to the iconic design movement with his famous Guggenheim Museum in Bilbao, Spain. In the process, he inaugurated an era in which designers call all the shots in creating our cityscapes, leaving us with showy buildings meant to be admired from a distance rather than contributing to the vitality of everyday life in a local community.
Gehry’s Bilbao Museum made a definitive design statement when it opened in 1997, putting this Spanish city on the map of contemporary cultural destinations. But this sort of media buzz enjoys a short life. To make an enduring impact, a place must continually reinvent itself to stay relevant to the times and its setting. The next step for this groundbreaking museum should be for it to evolve it into a great place that keeps people coming back for more than just architecture and art. It needs to become a spot where people naturally want to hang out in order to enjoy the entire experience and energy of an amazing city. Our assessment is that the Bilbao museum does not do that. We have praise for the building as a work of art, but not as a destination.

The two people coming out of the stairs at the sunken entryway were mugged by the two people in the above photo and their camera was stolen. Muggings are common in the empty plazas.
I am a big fan of some of Gehry’s buildings. I think the Pritzker Pavilion in Chicago’s Millennium Park is outstanding – a true iconic architectural achievement. The concert stage, the “Trellis” that spreads an excellent sound system across a large expanse of grass and the seating area are all awesome. I think it is his finest work.


































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